“Maison” means “house” in French. But to us, it is also a place of preservation. A place where memories are distilled into scents. A place where identity is carefully nurtured through time so that when it is opened, the spirit once lived through generations remains intact.
“Nguyễn” is the surname of nearly half of Vietnamese people, a heritage of a dynasty, and a symbol that feels both familiar and profound to Vietnam.
We call our brand Maison de Nguyễn with the hope of adding a quiet yet enduring voice to the journey of safeguarding and carrying forward Vietnamese values through fragrance.
A brand carrying the spirit of Vietnam
We chose Vietnam as our root. From ingredients and packaging design to every spark of inspiration, everything is distilled from the culture, memories, and unique beauty of the Vietnamese people.
Our core belief
Born from a love of perfume and a deep pride in Vietnamese heritage, we nurture the aspiration to bring the essence of Vietnamese fragrance onto the world’s scent map.
Collection
Maison de Nguyễn begins its journey in Đại Nội Huế (nếu không muốn dùng từ này thì có thể sử dụng Imperial Citadel of Huế) —a place where imperial solemnity, quiet contemplation, and deep cultural resonance of the Nguyễn Dynasty converge. This collection of five scents is composed as five delicate fragments of memory, crafted to awaken the spirit of a royal era long past.
Cố Cung once witnessed over a century of Nguyễn Dynasty rule. More than a royal seat of power, it is steeped in memories of a golden age. Through faded wooden doors and moss-covered walls, the breath of the past lingers quietly still.
In Eastern culture, tea is a familiar beverage enjoyed by everyone, from commoners to kings and courtier. Behind those quiet wooden doors lies a tranquil inner chamber, once frequented by emperors as they gathered to discuss matters of state. A wisp of smoke and a sip of tea became a quiet rhythm for the mind, keeping their thoughts clear and their judgment wise as they shaped the fate of the realm.
Within the imperial city of Huế, there were many gardens that served as places of retreat and relaxation for the royal family. When court affairs were set aside, the emperor would retreat to the imperial garden. There, he walked in quiet thought, letting poetry ease his mind and preserve a sense of inner peace.
Nhật Bình, a traditional court attire worn by imperial princesses and consorts, was a symbol of elegance and noble virtue.
After a quiet moment in the imperial garden, the palace returns to its solemn rhythm of ceremony. In the hushed and shadowed space of the ancestral hall, the princess appears in a red Nhật Bình, the formal attire that symbolizes the grace and virtue of royal women in times past.
After the solemn rites, the Đại Nội glows with the flavors and colors of the royal feast. Under the palace lights, the banquet table appears with ginseng wine, lotus sweet soup, ginger cakes, and sweet rice crafted for the noble class.
We use native natural essential oils, combined with carefully selected ingredients from around the world, to honor culture through fragrances deeply infused with Vietnamese identity.
Trầm hương Khánh Hòa
Maison de Nguyễn chọn lọc trầm từ mảnh đất trầm trứ danh Khánh Hoà - loại trầm mang đậm bản sắc quê hương để gói trọn một phần tinh thần ấy vào từng nốt hương.
Cỏ hương bài
Maison de Nguyễn đưa nốt hương cỏ hương bài vào như một cách gợi nhắc về hương vị quen thuộc trong văn hóa đời sống người Việt.
Gừng sẻ
Chúng tôi chọn lọc loại gừng sẻ được trồng từ vùng đất Tây Bắc, Việt Nam. Việc đưa nốt hương này vào không chỉ để thể hiện tinh thần văn hóa còn là cách để chúng tôi bày tỏ niềm tự hào về loại dược liệu quý từ thiên nhiên Việt Nam.
Vỏ quế
Khác với loại quế (cinnamon) thường thấy trong nước hoa, loại quế chúng tôi dùng là loại quế Việt Nam - một loại gia vị quen thuộc trong ẩm thực Việt.
Your sharing becomes a vital part of our journey to safeguard and spread cultural identity through scent.
Dương Le Le
Collector
About packaging
“I must say the brand has really put a lot of thought into this perfume line - the packaging, from the cap to the box, is crafted with great care.”
Tony Mạnh Tuấn
Collector
About concept
"Tony absolutely loves this perfume line! Proud. Fulfilled. Teary-eyed. Overjoyed. And also a touch of reflection and contemplation. Those are the emotions I felt when holding the very first product set of Maison De Nguyễn in my hands."
Thắng Lê
Collector
About "Dạ Yến"
“The blend of scents in Dạ Yến is fascinating to me because I’ve never seen a Vietnamese perfume house approach a fragrance story with the theme of a night party in such a vivid way.”
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