Maison de Nguyễn is a fragrance house from Vietnam that highlights Vietnamese culture.
About “Maison de Nguyễn”
Maison de Nguyễn is a perfume brand that embodies Vietnamese identity, distilled from the culture, history, and spirit of the nation. The name is not only “The House of Nguyễn” but also a place where identity is carefully nurtured and passed on through every layer of scent.
We use fragrance to spread culture.
We believe fragrance is a silent language, capable of retelling what has been and rekindling cultural values in its own way. Maison de Nguyễn speaks with quiet persistence, devoted to preserving and carrying forward the essence of Vietnamese identity.
Brand Vision
Our fragrances bring Vietnamese cultural heritage closer to the world. We carry the shared dream of Vietnam’s fragrance industry to leave its mark on the global scent map. Through the language of fragrance, we aim to promote and enrich the cultural identity and tourism of our homeland.
Brand Story
Maison de Nguyễn is a fragrance house from Vietnam. We craft our scents using native essential oils combined with carefully selected global ingredients, with the aim of honoring culture through fragrances rich in Vietnamese identity.
2019 - Realized Vietnam’s fragrance potential
In 2019, I saw that Vietnam’s perfume market lacked a brand deeply tied to culture - a voice for national identity through scent. That realization sparked my journey into perfumery, guided by one question:
Can Vietnamese fragrance truly capture and revive our heritage?
2023 – The first steps
In 2023, with the experience I had gained in perfumery, I began delving into culture, history, and local materials - gradually laying the first foundation for Maison de Nguyễn.
2025 - Maison de Nguyễn officially launched
2025 marked a turning point as Maison de Nguyễn made its official debut with a debut collection inspired by Huế. Every fragrance is a slice of heritage, told with reverence and deep pride.
Our Ingredient Story
As perfume lovers deeply connected to Vietnamese culture, we believe that only native ingredients can truly capture its depth and identity. From this belief, we have devoted ourselves to carefully sourcing, distilling, and preserving each Vietnamese ingredient, so that every layer of fragrance not only carries the soul of our land but also serves as a bridge to share Vietnamese culture with the world.
The perfume cap is made from materials of Vietnamese soil.
Each cap is handcrafted entirely from laterite - a rustic material closely tied to many traditional Vietnamese architectural works. Beyond its raw beauty, laterite carries within it the breath of the earth, of time, of history. We chose laterite for our perfume caps as a testament etched with the heritage of our nation.
Inspired by Vietnamese culture
Vietnamese culture is rich and beautiful, with many stories yet to be fully told. For us, alongside books, films and images, the familiar languages of cultural expression, there is another language: fragrance. And it is through this language that we choose to retell what deserves to be remembered.
Nguyen Do
Founder & Perfumer of MAISON DE NGUYEN
I want to use fragrance to introduce and celebrate our cultural heritage with international friends. Each note is not only a reminder of Vietnamese memories but also of identity and culture. I hope it will serve as a bridge, helping people better understand, appreciate and cherish the values that have been preserved through generations.
